This is an article from WGSN, a "trend forecasting" website.
It costs $40,000 yearly to subscribe, and it's what alll the fashion/makeup/apparel/etc companies use for inspiration.
What, you thought trends were completely arbitrary? (They are.)
Pantone picks turquoise as top shade of 2010
Tropical turquoise has been chosen as the colour of 2010 by Pantone.
Leatrice Eiseman, executive director of the Pantone Color Institute, told AP there was no runner-up to turquoise in her mind because people crave escapism and freshness after a tough year.
"The shade is on the cusp of blue and green, which makes it both inviting and serene – characteristics associated with blues – and invigorating and luminous, which comes from green," she said.
Pantone's colour for 2009 was mimosa yellow, intended to carry a hopeful, optimistic message.
You heard it here first. Get in line for that new turquoise car, turquoise fridge, turquoise...!!!